LAUNCH WEEK

· Save $44 on The AMNI™ Ritual

· Free Shipping

· Ends Sunday

LAUNCH WEEK · Save $44 on The AMNI™ Ritual · Free Shipping · Ends Sunday

• A Restoration Protocol •

Made for textured hair
that's been through it.

The 5-step restoration system that's already given over 2,000 women back their crown — built by a Celebrity stylist and master of textured hair restoration.

30

Years Behind The Chair

2,000+

Transformations

12

Week Protocol

4.9★

Customer Rating

— Save $44 today · Free shipping —

— Sound Familiar? —

If you're tired of products that promise the world
and deliver more breakage —

You're not the problem. The product was. Let's talk about what's actually been happening to your hair.

Your hair breaks faster than it grows.

Every wash day brings more strands in the sink. Every install pulls more from your edges. You've watched the inches disappear without understanding why.

Your scalp is screaming — itchy, tight, dry.

Buildup from products that lie about what's in them. Dehydration that no amount of "moisturizing" shampoo seems to fix. Tension damage from styles that demanded too much.

You've spent thousands on products that betrayed you.

The "miracle" oil. The "growth" serum. The salon haul. Your bathroom shelf is a graveyard of promises that left your hair worse than they found it.

— The AMNI™ Method —

Not Just another product.

A restoration protocol.

Five formulas. One method. Engineered by a master stylist to work together, in sequence, until the hair that was failing you starts thriving.

Step 01

Hydrate

The Reclaim

Wash 1

Step 02

Hydrate

The Reclaim

Wash 2

Step 03

Moisture

The Revive

After wash

BEstseller
_

Step 04

Protect

The Foundation

Daily leave-in

Step 05

Seal

The Root Ritual

Daily

Step 01 + 02 ·

HydratE

The Reclaim

Double wash (Wash 1 + Wash 2)

Step 03

MoisturIZE

The Revive

After wash

BEstseller
_

Step 04

Protect

The Foundation

Daily leave-in

Step 05

SEAL

The Root Ritual

3-4 times a week

"Not a miracle. A method. The same one I use on my clients."

— China McNeal, Founder

+ The Companion Treatment

The Rebuild

The deep bond-repair masque that works in rotation with your ritual. On treatment day it takes the place of The Revive — going deeper to rebuild strength and restore elasticity. Use it less often as your hair grows stronger.

In place of The Revive

Every other wash
Every 7–10 days

+ The Companion Treatment

The Rebuild

The deep bond-repair masque that works in rotation with your ritual. On treatment day it takes the place of The Revive — going deeper to rebuild strength and restore elasticity. Use it less often as your hair grows stronger.

In place of The Revive

Every other wash
Every 7–10 days

Save $44 this launch week · Free shipping · Ends Sunday

OR

Not ready for the full ritual? Shop individual products every formula is available on its own.

— meet the founder —

China McNeal

Celebrity stylist and master of textured hair restoration who has transformed thousands of women's hair behind the chair.

For over 30 years, China McNeal has stood behind the chair — and in that time, she's serviced thousands of women with kinky, curly, coily, biracial, and mixed textures — the textures most products don't know what to do with.

From her salon in the Gold Coast of Chicago — voted one of the city's top 10 — China has built her reputation on the work everyone else turned away. Scalps damaged by years of tension and chemicals. Edges that had thinned to nothing. Curls that had forgotten their pattern. Time and again, women sat in her chair convinced their hair was beyond saving — and time and again, China proved them wrong.

Her work has taken her from those everyday women to behind-the-scenes on the Steve Harvey Show and Watch What Happens Live with Andy Cohen, to teaching her signature hair extensions technique at America's Beauty Show, to training 120+ stylists in the protocol that built her chair. But the celebrities, the cameras, and the stages were never the point. The point was always the woman in her chair who thought she'd lost her crown.

Across all of them, one thing kept showing up. Their hair wasn't broken. It was starving. Starving for hydration. Starving for moisture.

That single observation is why AMNI exists. China built her method around it, a sequence designed to put moisture back where textured hair loses it, and keep it locked in. Since her clients started following the protocol, she's watched dryness fade, breakage slow, and texture and growth come back to life.

This isn't just another product, but a solution for textured hair that has been through it — the protocol China has used in the salon for thirty years, now in your hands.

She wants you to feel confident in your hair journey. To know that your hair has been seen before, by someone who has rebuilt textures like yours, and that there's a way back. A relationship, a routine, and a method toward achieving healthy, beautiful hair.

— Real Transformations —

The numbers are real.

The women are real.

94%

Saw Less Breakage

87%

Visible New Growth

Visible New Growth

12wk

Average Results

4.9

From 600+ Reviews

— WATCH THE TRANSFORMATION —

• Real Customers • 12 Weeks Results • Unsponsored

94%

Saw Less Breakage

87%

Visible New Growth

12wk

Average Results

4.9

From 600+ Reviews

"

★★★★★

I almost did the big chop. Then I tried AMNI. 12 weeks later my hair is fuller, my edges are back, and I cried looking in the mirror.

Tasha M.

Verified Customer · Atlanta

"

★★★★★

The Foundation is my everything. I've been wearing wigs for 4 years and my natural hair underneath has never been healthier. China McNeal knew exactly what we needed.

Brianna K.

Verified Customer · Houston

"

★★★★★

The Root Ritual gave me my edges back in 6 weeks. I haven't had baby hairs since I started getting tight buns 15 years ago. This is unreal.

Dee L.

Verified Customer · Brooklyn

— Your Starter System —

Get the complete AMNI™ Ritual.

Everything you need for the 12-week transformation — packaged in a luxury gift box, signed by China McNeal.

— The Bundle Bestseller · Save $44 —

The AMNI™ Ritual Starter System

What's inside the box

01

The Reclaim · Hydrating Shampoo, 8oz

$34 value

02

The Revive · Moisture Conditioner, 8oz

$38 value

03

The Rebuild · Bond Repair Masque, 8oz · Weekly

$54 value

04

The Foundation · Daily Leave-In Spray, 8oz · BESTSELLER

$44 value

05

The Root Ritual · Hair & Scalp Treatment Oil, 2oz

$58 value

— Free Bonus With Every Bundle —

The AMNI™ Method Guide — a personal 12-week tracker card, signed by China McNeal, with daily protocols and milestone markers to keep you on track.

$228 if purchased separately

— Today's Price —

$184

Save $44 (19% off)

— 60-Day Crown Guarantee —

Free Shipping · Ships WITHin 24-48 HOURS

The 60-Day Crown Guarantee

Try the full AMNI™ Ritual for 60 days. If your hair isn't visibly healthier, stronger, and growing — return what's left for a full refund. No questions. No hard feelings. The risk is on me, not on you.

— China McNeal · Founder · Master Stylist · 30 Years

— A NOTE FROM THE CHAIR —

Depending on your hair’s damage or lack of prior care, I recommend you start with a professional cut or trim before beginning the protocol. Significant restoration can take up to 12 weeks. Honest results require honest starting points.

— China McNeal

• Virtual Hair Appointments •

Need personalized guidance? Meet with me.

Every head of hair tells a different story. Book a virtual consultation with China McNeal or the AMNI™ hair care team for a tailored assessment, a personalized protocol, and a real plan for your restoration journey.

— Common Questions —

What you're probably wondering.

Will this work on my hair type?

If you have textured hair — Type 3, Type 4, transitioning, relaxed, locs, or anything in between — AMNI was built specifically for you. The protocol is designed around the unique structure of textured strands and the specific damage patterns we experience.

How long until I see results?

Most women see softer, less brittle hair after the first wash. Visible new growth typically appears by week 4. Full transformation — restored length, edges grown back, scalp healed — usually shows up within 12 weeks. Take photos on day one. You'll need them.

What If I have damaged hair?

Depending on your hair’s damage or lack of prior care, I recommend you start with a professional cut or trim before beginning the protocol.

Is this safe to use with my wig, weave, or protective style?

Absolutely. The Foundation was engineered to be your install prep and your daily under-style hydration. Your natural hair stays nourished while your protective style does its job. Many of our customers report that their natural hair is healthier after wearing AMNI under wigs and weaves than it was before.

Great for wigs, weaves, braids, blow-drys, overnight wraps, protective style takedowns — and especially great before blow drying.

What's actually IN these products?

Real, working ingredients. Marula oil, hydrolyzed silk protein, rosemary leaf extract, caffeine, biotin, Jamaican black castor oil, pro-vitamin B5. No sulfates. No parabens. No silicones. No mineral oil. No artificial dye. Full INCI lists on every label.

What if it doesn't work for me?

Send it back within 60 days for a full refund. Even if the bottles are half empty. The guarantee is real. The risk is on me — not on you. China stands behind every product personally.

— Your Hair Is Waiting —

It's time to grow your crown.

Every day you wait is another day your hair stays where it is. The AMNI™ Ritual is engineered to start working from wash one. The only question left is whether you're ready.

Free shipping · 60-day Crown Guarantee · Ships within 24-48 hours

  • Sulfate-Free

  • Paraben-Free

  • Silicone-Free

  • Cruelty-Free

  • Made In USA

AMNI

Founder Bio & Brand Story

Ready-To-Use Copy For Funnel · Website · Press

— Quick Reference —

The core facts about China

For media inquiries, podcast intros, or press releases.

30+

Years Behind The Chair

462+

Five-Star Client Reviews

120+

Stylists Trained

#7

Top 10 Chicago Salons

— Additional Credentials —

  • Salon Owner — Gold Coast / River North, Chicago

  • Industry Educator — America's Beauty Show (hair extensions technique)

  • Celebrity Stylist — Steve Harvey Show, Watch What Happens Live with Andy Cohen

  • Highly Recommended Award — Fresha (2022, 2023, 2024, 2025)

  • Discreet Celebrity Clientele — Salon maintained as a private, safe space

The Founder Story

Mid-length narrative for your About page or funnel founder section.

Funnel About Section

Website About Page

Brand One-Pager

Wholesale Pitch

Retailer Submissions

— Copy & Paste —

"I built AMNI because I was tired of watching women cry in my chair."

For 30 years, China McNeal has done one thing better than almost anyone in the industry: restore textured hair.

From her salon in the Gold Coast of Chicago — voted one of the city's top 10 — China has built her reputation on the work everyone else turned away. Hair that was breaking in clients' hands. Scalps damaged by years of tension and chemicals. Edges that had thinned to nothing. Curls that had forgotten their pattern. Time and again, women sat in her chair convinced their hair was beyond saving — and time and again, China proved them wrong.

Her work has taken her from those everyday women to behind-the-scenes on the Steve Harvey Show and Watch What Happens Live with Andy Cohen, to teaching her signature hair extensions technique at America's Beauty Show, to training 120+ stylists in the protocol that built her chair. But the celebrities, the cameras, and the stages were never the point. The point was always the woman in her chair who thought she'd lost her crown.

She couldn't be in every woman's bathroom. So in 2026, she bottled her method.

AMNI™ Beauty is the result — a 5-step restoration system engineered from three decades of salon work, not a marketing brief. Every formula is built for a specific role in the protocol: Hydrate. Hydrate. Moisture. Protect. Seal. Every ingredient was chosen because it earned its place during real client transformations. Nothing is included because it sounds good on a label.

The brand exists to give every woman with textured hair what only China's clients used to have: a real plan, a real method, and a real chance at the crown she was meant to wear.

— China McNeal

Founder · AMNI™ Beauty

— Where To Use —

  • Drop into the "Founder" or "About" section of your sales funnel between the Solution and Proof stages

  • Use as the body copy on your About page (amnibeauty.com/about) paired with a portrait photo

  • Include in your media kit and wholesale partner pitch decks

  • Trim final paragraph if you need a 200-word version for tight space